With July totally underway, it’s time to check out a pair extra commerce exhibits that not too long ago showcased arcade video games. These are maybe the simplest method for brand spanking new merchandise to get intra-industry consideration as of late, giving producers one of the best alternative to current their video games in a hands-on strategy to potential consumers. Whereas we are inclined to focus extra on a few the bigger exhibits in the course of the yr, smaller ones have their worth too, with at the moment’s examples being no exception.

We now have two exhibits to cowl this time – the Worldwide Bowl Expo 2025 held in Washington D.C., and IAAPA Expo Asia 2025 held in Shanghai, each initially of this month. Sadly I didn’t get the possibility to attend both, however with assistance from content material posted by the businesses who’ve attended them and Ted (who didn’t attend too, however has helped hyperlink a number of of those over on the AH Discord), right here is an summary of a lot of the arcade video games that graced these occasions…

Bowl Expo 2025

There was so much to be mentioned about Bowl Expo this yr; for one, it being held on the week of the US’ Independence Day, and two, for being in Washington D.C. Whereas I get the considering – hey, go to our nation’s capital for the 4th of July, since they have an inclination to have plenty of stuff occurring – in observe there simply had been too many individuals with household plans that this negatively affected attendance.

As a be aware, I recorded a podcast with Brandon Willey and Kevin Williams the place we mentioned issues, they usually had been capable of level out the way it wasn’t one of the best attended Bowl Expo; one other level was raised that delivery into D.C. this week was very costly, which meant that almost all made their shipments mild. Between all of these components, many “stored the powder dry” on revealing new merchandise in order to have a much bigger influence down the road. This additionally mentions further product that was on the Expo which isn’t detailed beneath:

Happily, subsequent yr’s Bowl Expo will be held earlier in June and in Nashville, TX. That is additionally an enchancment, on condition that 2026 is the US’s 250th birthday, so the primary week of July goes to be very busy all throughout the nation. Greatest to not let all that overshadow a comparatively small arcade present…

As at all times, our protection right here will begin with website advertisers, then transfer onto the remaining in alphabetical order.

TouchMagix

Although not promoted upfront except for their banner advert right here on the location (due to their assist on this – which additionally sees them first up right here), TouchMagix did deliver their recently-released Minions Bullseye Mania alongside the mainstay titles they’ve been promoting for a while, together with Pudgy Penguins and Pop It. Minions had one massive change to it from AEI – they stocked it with gentle bananas, which matches with the license. It additionally means no extra loud crack once they hit the display screen (they had been plastic at AEI).

AVS Corporations (Alan-1)

AVS Corporations aren’t at all times talked about on the location with them being a distributor, however seeing as they represented Alan-1’s Soda Slam! right here, they’re price a nod up prime too. In addition they introduced alongside a sweet vendor, and the tabletop Pac-Man’s Pixel Bash from Bandai Namco – which brings up some extent, as initially GoldStorm Pirates was slated to seem on the present. Nevertheless, Bandai Namco didn’t have their very own sales space, and the sport is nowhere to be present in photographs of AVS’ house. Maybe there have been delivery points?

Talking of Alan-1, they are going to have a much bigger direct presence at this yr’s California Excessive (CAX) very quickly. That may function their full present lineup within the type of Soda Slam!, Avian Knights, and the entire Recharged vary, together with a model new, yet-to-be-revealed addition to it…

Betson (Uncooked Thrills)

As at all times, Betson represented fellow website advertiser Uncooked Thrills, with them bringing most likely essentially the most video game-heavy choice of titles to the present. A lot of the firm’s current main releases had been round, from High Gun Maverick and Wizard of Oz to the usual fashions of Quick & Livid and Minecraft Dungeons Arcade, in addition to Marvel Contest of Champions, Offended Birds Growth and the 2-Participant Assault version of Halo Fireteam Raven. Additionally current was Godzilla Kaiju Wars VR, which now sports activities all six ranges in all their glory. I nonetheless suppose that this one can be nice with out the VR side, but when such a design had been within the works they might most likely wait some time to see how the replace does.

Andamiro USA

Onto the opposite corporations who appeared at Bowl Expo now, and chief amongst these was Andamiro USA, who offered the one new-new online game dropped at the present. They’ve partnered with Chinese language firm Superwing to deliver their Marksman video capturing vary to the US, following its launch in China and look on their sales space at IAAPA Expo Europe final yr. Sadly Andamiro have nonetheless not promoted it and their sales space as of but, in addition to a preview and a function in a product catalogue, so in absence of any photographs from the present, right here’s a video trailer that Superwing posted for the sport a short time again:

JET Video games

Although not new-new, JET Video games had been successfully the one different outfit who had any new product in addition to pure prize redemption, as alongside the likes of Mega Shot they introduced alongside their Speaking Tom Goldrun videmption sport. This piece really debuted at Amusement Expo (AEI) in March, however had a photograph ban, so was not illustrated on the location again then. Right here nevertheless, that was evidently lifted.

Moreover utilizing the cupboard of a Chinese language piece referred to as Soar For Treasure, one odd factor about this title is its touchscreen controls; these should not a part of the large gameplay monitor, however a subscreen within the management panel. This does stand out barely however can have the opposed impact of bumping the worth up, in addition to creating extra upkeep flash factors than simply utilizing normal buttons or joysticks.

LAI Video games

LAI Video games had been most likely second solely to Betson/Uncooked Thrills when it comes to how a lot they dropped at the present, as alongside Kaiju Rampage and Cyberpunk 2077: Turf Wars, additionally they had a part of their Seasons crane sport vary and the primary commerce present look of the NASCAR Pitstop redemption sport by them and Wahlap. This has already launched to Dave & Busters areas and was supposed to seem at Amusement Expo, however missed that present for one motive or one other, so debuted right here as a substitute.

For an replace on Cyberpunk 2077, it seems to be like it’ll nonetheless be releasing to different US areas in August, and for its European launch, official LAI distributors Sega Amusements have been selling it not too long ago within the type of a YouTube trailer and a brand new web page on their website. Oddly Kaiju Rampage has not appeared alongside it, nevertheless it was noticed (possible on take a look at) at certainly one of their areas not too long ago. Talking of Sega…

Sega Amusements

Although they’ve had extra important presences on the present in previous instances (2018’s noticed them debut Daytona Championship USA’s normal mannequin, in addition to a near closing model of the Transformers sequel), Sega Amusements have downscaled that with how Bowl Expo has been going extra not too long ago. This yr that solely went so far as having the few cranes and merchandizers you see beneath. As talked about beforehand in a Newsbytes, they might’ve introduced one thing new however not main alongside the traces of the obvious upcoming normal version of Apex Rebels or the manufacturing model of Alpha Ops VR Strike, nevertheless it’s possible the aforementioned decrease attendance and delivery prices scuppered it for now:

Whereas we’re right here, it’s price including that one Sega sport which might’ve been good to see there however in truth didn’t want to seem on the present was Maimai DX. This was being showcased simply after it concluded anyway over on the Anime Expo in L.A., the place it had an incredible response from followers and was formally confirmed to be rolling out to all Round1USA areas quickly. That affirmation will certainly please some…

UNIS

Lastly we’ve got UNIS, who get the excellence of being the one firm right here to seem at each Bowl Expo and IAAPA Expo Asia up subsequent. They unsurprisingly selected to indicate off extra new video games on the latter, however did nonetheless deliver an assortment of their releases alongside to the opposite (albeit principally smaller examples), together with Monster Kart and Bigfoot Smash. Extra photographs of how their sales space seemed might be discovered right here.

Maybe the extra eyebrow-raising side of UNIS is that on certainly one of their official YouTube channels, they’ve launched this curious English trailer for his or her reply to Minecraft Dungeons Arcade that they name Image E-book Land. This wasn’t at Bowl Expo and I might be stunned to see it ever flip up right here, nevertheless it has been obtainable in China for a while now. Maybe they’re testing the waters…

IAAPA Expo Asia 2025

Onto IAAPA Expo Asia now, which has additionally seemingly suffered as a result of timing of happening concurrently Bowl Expo, and maybe transferring location. This present has usually by no means had very many new video games or main presences both, being the lesser of the primary IAAPA exhibits (Europe and the primary Orlando one have extra), however did step up just a little final yr when it was held in Bangkok, Thailand. This yr has seen it again in Shanghai, China, which appears to have been a plus for the sights/theme park facet of issues as that had a lot occurring, however much less so for the amusement/coin-op contingent (which already had an enormous Chinese language present a pair months again with AAA, and can once more in two extra months time with GTI).

As this video from the present portrays, VR was nonetheless a part of that too, with appearances from VR Star House and Hero Zone. As an apart, Hero Zone had an enormous current RePlay cowl story for his or her Terminator Rebellion, although it doesn’t appear to be it was right here. The zombie sport utilizing the identical cupboard was, nevertheless:

Nonetheless, there have been just a few conventional arcade corporations who attended alongside the extra attraction and VR-oriented commerce, so let’s check out a few of them whereas we’re at it right here.

Ace Amusement

One instance of how this present hasn’t been too massive on arcade product is Ace Amusement’s presence. If in case you have been holding a detailed eye on them it could be greater than clear that they’ve been launching a ton of recent video games of late, with a number of releasing out West, however as a substitute of bringing any cupboards in particular person right here, Ace merely had promotional materials detailing their vary. It appears odd that they wouldn’t have even one smaller piece, however maybe prices had been too excessive to deliver one right here as effectively?

Cheer Amusement

For a fast instance of how the sights facet had extra positives and massive merchandise, the likes of Inowize had been represented effectively by their Chinese language distributor Cheer Amusement bringing alongside a QBIX immersive actuality room set up. This was all alongside their very own gear:

DOF Robotics

One other extra attractions-focused firm now, as DOF Robotics showcased their Offended Birds Fury Street racer. That is one which has oddly fell proper off the radar after it appeared on the final IAAPA; it was apparently on take a look at throughout Spring, however after that, there was no additional phrase on it. Looks like they’re nonetheless giving it a launch, although we don’t know if there have been any modifications to the sport since we noticed it final.

Epark

Whereas others are extra reserved, some Chinese language arcade corporations as of late actually spam on-line content material, with Epark and one other instance shortly falling into that class. Sadly that always correlates with them carrying loads of ‘excessive seas’ product, as a fast have a look at Epark’s different movies reveals, however right here they’d a sufficiently small presence to solely deliver a merchandizer and a three-player kiddie videmption shooter:

UNIS

As alluded to earlier, UNIS pulled a stunning double look by going to each Bowl Expo and IAAPA Expo Asia, even making the trouble to deliver alongside a pair new video games to the latter. Right here, the largest of those was Monster Jet Riders. This may be seen beneath subsequent to the deluxe version of Monster Kart, which it seems to be a follow-up to; we had beforehand bought a glimpse of this in a no picture capability at AAA 2025 and through a trailer quickly after, however that is its first main commerce present look in English. They moreover had a brand new 4 participant pusher with some kind of video aspect, although there are fewer particulars on this one.

Yuto Video games

Moreover Epark, the opposite Chinese language firm who’ve achieved their standard social media blitz as a part of showing at IAAPA Asia is Yuto Video games. They’d a bit greater than Epark, and do appear to be making extra authentic efforts than them as of late (e.g. their Loopy Drift racer), although nonetheless take a little bit of beneficiant inspiration from current video games in locations (see the 4 participant shooter with VR Agent-like gun headsets):

That wraps issues up for each Bowl Expo and IAAPA Expo Asia 2025; although smaller than standard, as has been lined above they weren’t completely devoid of arcade video games, with a number of new examples proven that ought to be releasing quickly. A number of corporations who appeared (e.g. Adrenaline Amusements and SEA Animation) didn’t publish any particulars of what they’d or seemingly deliver something new, however only for the file, they had been there too. Which video games proven at them right here you most?