The second main amusement business commerce present of September is almost right here, as the primary occasion of IAAPA Expo Europe 2026 will get underway from tomorrow on the Excel middle in London, England. We may have protection of the present as soon as it’s over and carried out with, however earlier than then, right here is our preview of all of the noteworthy arcade corporations who’re attending. This will also be used as a mini information of types for anybody going there with a deal with arcade video games. Chances are high that a lot of them may have redemption too, if that can be in your wheelhouse.

Additionally for these , I’m doing a reside preview of this for the weekly Arcade Replace on YouTube, so head over there to examine that out if you wish to chat…

IAAPA Expo Europe 2026 –  Advertisers

As is custom, earlier than stepping into the primary bulk of the exhibitors we will begin off with our present Arcade Heroes advertisers and sponsors on the time of penning this. In the event you learn our work, are from an organization and are serious about becoming a member of them, don’t hesitate to get in contact

Word that Uncooked Thrills are represented in Europe by Bandai Namco Amusement Europe, so that’s the place you will see that their video games. Stranger Issues Arcade will make it’s European debut on the present, whereas merchandise from different corporations can be readily available there, per ordinary. Discover BNAE proper under this part. We’ve not heard of any indications that one thing new-new from Uncooked can be there, though a present shock will not be outdoors the realms of risk, as such issues have been carried out earlier than (they simply aren’t as frequent with RT as they was).

TouchMagix

Sales space S3011. TouchMagix are persevering with their push into extra conventional ticket redemption, as they’ll unveil their second carnival piece, Knock ‘A’ Duck. That can be there alongside the primary, Pickleball Toss, and presumably one or two different video games as nicely. Learn a press launch about Knock ‘A’ Duck right here.

Wahlap

Sales space S3303. Wahlap started attending IAAPA Expo Europe in their very own proper simply final yr, and so they return right here with a smaller sales space than the one we simply noticed at GTI Asia China, with the 2 Asphalt video games, Phantom Vanguard, Miraculous, and Nerves of Ale (an odd trying ‘irritating stick’-type piece for bars). Different video games of theirs will also be discovered at distributor cubicles, as we’ll get onto in a second.

Ace Amusement

Sales space S2003. Amongst many different Chinese language corporations, Ace can even be attending IAAPA Expo Europe, however what they’ll have is unknown as of proper now. Nevertheless, it’s pretty probably they’ll have no less than one or two of the brand new video games they confirmed off at GTI Asia China simply the opposite week, and UK distributors UDC can even have a few of their product (although particularly which can be unknown).

Additionally, a fast shout out to PrimeTime Amusements, who sponsored my journey over to Chicago for the Fallout pinball protection. They’re moreover on the present, on sales space S2428. It’s a small sales space, however Walter and Val can be there. In the event you haven’t met them earlier than, cease by and say hello.

IAAPA Expo Europe 2026 – Arcade Exhibitors

Now onto the primary arcade exhibitors we can be speaking about, primarily comprising of the important thing distributors and producers on the European scene. There are additionally quite a few Chinese language corporations who can be attending, however resulting from many not offering previews or seeming much less targeted on video video games, we’ve solely spotlighted a couple of of them.

Bandai Namco Amusement Europe

Sales space S2603. Bandai Namco have promised an thrilling IAAPA for us in November, with the upcoming commerce present debut of Resident Evil 2: Arcade, however earlier than all that it seems to be like they’re utilizing this present to primarily give European debuts to present items from the various corporations they distribute over there. A few of these (Uncooked Thrills’ Stranger Issues Arcade, Adrenaline’s Disney Speedstorm Arcade, and Triotech’s Storm Shockwave) may be seen under; this press launch additionally mentions they’ll have the Hyper Grid, and Andamiro’s Nickelodeon Kart Racers Arcade, which they’ve been not too long ago testing out within the UK and continues to be resulting from begin transport quickly. They’re carrying JET’s Giga Shot too, which continues to do fairly nicely for me.

Electrocoin

Sales space S2203. Electrocoin are providing a lot of what they confirmed off on the earlier UK occasions this yr (together with pinball from Stern, who even have their very own sales space at S3110), with the addition of a “thriller machine” and a “thriller new driver”. What these are is anybody’s guess; it’s been some time since they final bought any racing video games. Additionally notable is that in addition to DDR Common placing in a return look right here, evidently Konami representatives can be in attendance, forward of their sales space at IAAPA this November. May we get any surprises from them? Who is aware of…

ELMAC II

Sales space S233. ELMAC are a regional Italian distributor who typically find yourself carrying video games that different European corporations don’t have, usually from China. They’ve the likes of Hover Rush and Monster Eye 3, and from the seems to be of their YouTube, that additionally now contains Chasing Pace, which is obtainable by Yuto (extra on them later) within the East. Their advert on this month’s InterGame moreover contains a 4 participant Dino Assault shooter from Ace, although whether or not it will likely be there with them isn’t solely clear.

Flamestone

Sales space S3311. We not too long ago lined Flamestone’s presence at GTI Asia China, the place they’d a ginormous new shooter for eight gamers. Unsurprisingly, they gained’t have a large enough sales space for that right here, however they are going to be bringing two of their different huge new items, Flamestone Jet and Armor. These are two that their frequent US distributors JET Video games haven’t picked up (but), so it stays to be seen what they could do with them. Considered one of their electromechanical shooters can even be on the present; see the rundown of Sega Amusements’ lineup for that.

Joint Enjoyable

Sales space S3211. This subsequent Chinese language firm who’ve made a couple of odd video games (together with Working Ostrich pictured under) haven’t proven their face a lot abroad but, however they’re doing so right here. Sadly their web site hasn’t been up to date in a number of months (to the purpose its safety certificates expired a while in the past), so we’ve no means of figuring out what they’ll deliver, nonetheless they are going to be there for certain. Their VR division, Daka VR, can even have a neighboring sales space with them, in order that’s one thing.

Kalkomat

Sales space S1802. Kalkomat are sometimes the primary port of name on the subject of the ever-profitable boxers, and they’ll have their full vary on supply as at all times. That vary has not too long ago expanded to incorporate their TV Boxer, which takes purpose on the competitors with video screens (e.g. the Cyber Boxer and E-Sports activities Boxer Combo).

Sega Amusements

Cubicles S2412 and S2213. Sega Amusements have shared two previews for his or her IAAPA Europe lineup; the primary seems to be at most of what is going to be there in video video games, such because the UK debut for 3MindWave and Wahlap’s Storm Racer 2, in addition to returning titles like Daytona Championship USA Movement Version and Pace Rider 4DX. The second is extra targeted on redemption (together with ICE’s latest ICE Ball X curler), although it does additionally point out they’ll have Flamestone’s Capturing Carnival. Curiously, Blue Movement Video games’ John Wick: Continental Pursuit went up on their web site not too long ago too; it doesn’t seem in both press launch, however is in an e mail despatched out by them right this moment, so they’ll have that.

Superwin

Sales space S2807. Superwin are amongst a number of Chinese language corporations attending the place it’s laborious to know precisely what they’re bringing, however they are going to be there with a sales space. GTI Asia China not too long ago noticed them put loads of deal with their Flash Racer and Rider video games, so maybe we’ll see these and a smaller piece or two like Loopy Soccer. Bandai Namco can even have their Mini World Movement shooter and Strike Hook prize recreation.

UDC

Sales space S1336. UDC haven’t talked an excessive amount of about what they are going to be bringing to the present, which is a little bit uncommon for them. Many of the previews they’ve given out embody video games we’ve seen earlier than from them (e.g. Racing Xtreme, StepManiaX, and Dance Present within the under advert), however possibly they’re retaining the powder dry for some surprises. Some new titles by Ace Amusement can be a secure guess, although; maybe Chilly Set off is likely to be amongst them, with there not being any shooter out of the present lineup that we see.

UNIS

Sales space S3206. UNIS are exhibiting with UK distributors Occasion Automatics, the place each will lastly have a few of their latest video video games after focusing extra on redemption at different latest commerce exhibits within the nation. These will embody Cyberpunk 2077: Chrome Rush, Ski Hero, and Pickleball Rivals, in addition to a number of pushers and merchandisers like the brand new King of Playing cards, which they not too long ago examined within the UK.

WIK

Cubicles S117 and S123. WIK are a Polish producer which have been answerable for many a alley curler and air hockey desk, making the unique base designs utilized by Bandai Namco in a few of their Pac-Man Road machines (and some different objects). Their website presently has a pop up directing you to their spot on the present map, however they haven’t launched any preview. Having stated that, the latest video on their channel exhibits off a neat trying new combined actuality redemption piece known as Squid Battle, in order that’s one thing to presumably anticipate:

Yuto Video games

Sales space S1907. Yuto have inevitably been on the social media drive within the aftermath of GTI Asia China, the place they waited till the previous couple of days earlier than posting extra movies for it. They didn’t miss a sweat in selling their look right here too, the place apart from ELMAC II having Chasing Pace they can even have their very personal sales space.

IAAPA Expo Europe 2026 – Attraction Exhibitors

IAAPA means quite a few attraction-focused corporations alongside those that primarily deal in arcade video games, and we do cowl a few of this sector, so listed below are a couple of corporations that fall inside our remit. Word that that is hardly all of them although, so when you’ve got another firm you might be on the lookout for, use IAAPA’s exhibitor finder.

501 Enjoyable

Sales space S4543. 501 Enjoyable have been working with Sega Amusements lots in recent times to distribute their SMARTS Augmented Actuality Darts and Interactive Mini Golf programs, and it seems to be like that can proceed as they’re now launching Digital Archery. Like John Wick earlier, this oddly isn’t talked about in SAI’s previews, however given 501 have their very own sales space, it will be stunning if this doesn’t present up right here.

DOF Robotics

Cubicles S317 and S417. DOF made a splash at Amusement Expo again in March once they introduced alongside their Compact Flying Theater, although ‘compact’ was solely relative to different flying theaters right here. They’ve now renamed this to SphereFly, and despatched out an e mail stating that it will likely be on the present. DOF are additionally holding a press launch there for “New partnerships and main annoucements”, the place maybe that can give a preview of their upcoming IAAPA US presence. They’ve nonetheless been selling their Offended Birds Fury Highway racer right here and there too, however we thought that one had been quietly dropped for a short time, so we’ll must see if it pops up once more.

Holovis

Sales space S2031. Holovis are inclined to drop off our radar a little bit between commerce exhibits, however when IAAPA season comes they typically have one thing new. This yr they are going to be there as soon as once more with the 360Golf group, and primarily showcasing a demo of their Onboard Audio system for sights (amongst different tasks). Right here’s a cool drone tour of their HQ that went up on their YouTube not too long ago:

Triotech

Sales space S2223. As talked about beforehand, Triotech’s Storm Shockwave can be obtainable at Bandai Namco (who’ve already began transport items in Europe), however they’re additionally round at their very own sales space. There, they are going to be showcasing Jumanji: Cobra Quest, the most recent expertise for his or her XR Darkish Experience based mostly on the movies. That one has been introduced since March, however this can be its first commerce present look. Additionally of notice, Triotech simply made some new government appointments, that are introduced with a press launch right here.

NeoXperiences

Sales space S4523. This French firm focuses on immersive actuality rooms within the aggressive socailizing sector, and have curiously designed their sales space to appear to be a “absolutely fledged interactive park” this yr. Among the many new items on it will likely be Neo-Soccer, a soccer immersive actuality room they’ve made in co-operation with City Koncept, and an developed model of Neo-Quick, which now presents ground projection in addition to wall.

Rilix

Sales space S4834. Rilix attended a UK commerce present in their very own proper for the primary time at EAG this January, and they’ll return at IAAPA Europe with their digital actuality coaster programs. They’ve been quiet for a couple of months now, so no preview is obtainable, however they had been round at Amusement Expo in March as nicely, as this video of their Rush system (which is able to probably be right here too) exhibits:

Robobike

Sales space S146. Additionally again from EAG is that this firm, whose titular idea turned some heads for being a completely UK-designed, engineered and manufactured simulator, with a number of patents pending for his or her revolutionary setups (two of which specifically accommodating kids and disabled folks). The newest problem of InterGame touts them as “the way forward for simcades”; it will likely be definitely fascinating to see the place they go within the close to future:

Valo Movement

Sales space S2502. Valo are presently celebrating their tenth anniversary in enterprise, and have unveiled two new ideas coming to IAAPA Expo Europe as a part of that. One is Groundfall, a twist on the same old ground is lava-type that they tout as receiving “200M+ views as one title in ValoArena’s library”, and the opposite is the massive ValoBoard, a combined actuality multi-game boarding simulator. This comes pre-built with snowboarding and skateboarding experiences, in addition to a multiplayer celebration recreation the place you attempt to knock one another off a platform:

VEX Options

Sales space S4912. Like many others who beforehand did VR, VEX made their pivot to augmented/combined actuality not too long ago. They achieved that by making the Social gathering Sprint, some of the superior ‘pixel tile’ programs on the market. VEX at the moment are bringing out smaller footprint variations of this, accommodating each single and two participant play. In addition to that, they now have the Smash Sprint, which does a lot the identical however with out an LED wall.


That marks the tip of our IAAPA Expo Europe 2026 preview; regulate the web site and social media channels within the coming week although, as we may have protection of the present coming alongside due to our native sources like Ted (together with a full round-up). Till then, which of the arcade video games previewed right here curiosity you probably the most?


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